{"id":18,"date":"2026-03-30T13:22:10","date_gmt":"2026-03-30T13:22:10","guid":{"rendered":"https:\/\/bafaa-afronation.de\/?page_id=18"},"modified":"2026-07-07T17:39:56","modified_gmt":"2026-07-07T17:39:56","slug":"ueber-uns","status":"publish","type":"page","link":"https:\/\/bafaa-afronation.de\/en\/ueber-uns\/","title":{"rendered":"About Us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18\" class=\"elementor elementor-18\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0399e e-con-full e-flex e-con e-parent\" data-id=\"1d0399e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381ac46 elementor-widget elementor-widget-html\" data-id=\"381ac46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n*{box-sizing:border-box;margin:0;padding:0;}\n\n:root{\n  --gold:#D4A017;\n  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Gebietsschutz-Ticker \/ Territory-Banner \u2192 Dunkel #1A0A00, Text Gold *\/\n.bou-territory {\n  background: #1A0A00 !important;\n  padding: 24px 60px !important;\n}\n.bou-territory .t-label,\n.bou-territory-title,\n.bou-territory p,\n.bou-territory span,\n.bou-territory * {\n  color: #D4A017 !important;\n  font-size: 15px !important;\n}\n\n\/* 3. CTA-Sektion \"Dein Gebiet ist noch frei\" \u2192 Rot #CC2200 *\/\n.section-gold {\n  background: #CC2200 !important;\n}\n.section-gold .t-hero,\n.section-gold h1, .section-gold h2, .section-gold h3 {\n  color: #FFFFFF !important;\n}\n.section-gold .t-body,\n.section-gold p {\n  color: #FFFFFF !important;\n}\n.section-gold .t-label {\n  color: rgba(255,255,255,0.7) !important;\n}\n.section-gold a,\n.section-gold .bou-cta-link,\n.section-gold .bou-link {\n  color: #D4A017 !important;\n}\n.section-gold em {\n  color: #D4A017 !important;\n}\n\n<\/style>\n<div class=\"bou-wrap\">\n<div class=\"bou-hero\"><div class=\"bou-hero-inner\"><div class=\"bou-badge\">About BAFA&#039;A AFRONATION<\/div><h1 class=\"t-hero\">Professional trading.<br><em>African roots.<\/em><\/h1><p class=\"bou-hero-sub\">We are building the leading partner network for African specialist retailers in the DACH region \u2014 structured, scalable and with genuine community roots.<\/p><\/div><\/div>\n<div class=\"bou-stats-bar\"><div class=\"bou-stats-grid\"><div class=\"bou-stat\"><div class=\"bou-stat-num\">DACH Region<\/div><div class=\"bou-stat-label\">Network expansion<\/div><\/div><div class=\"bou-stat\"><div class=\"bou-stat-num\">0\u20ac<\/div><div class=\"bou-stat-label\">Franchise fee<\/div><\/div><div class=\"bou-stat\"><div class=\"bou-stat-num\">2 weeks.<\/div><div class=\"bou-stat-label\">until POS Go-Live<\/div><\/div><div class=\"bou-stat\"><div class=\"bou-stat-num\">100%<\/div><div class=\"bou-stat-label\">Area protection<\/div><\/div><\/div><\/div>\n<div class=\"bou-section section-dark\"><div class=\"bou-container\"><div class=\"t-micro\">OUR APPROACH<\/div><h2 class=\"t-section\" style=\"margin-top:12px;\">To close a gap.<br><em>With a system.<\/em><\/h2><div class=\"bou-ansatz-grid\"><div class=\"bou-stmts\"><div class=\"bou-stmt\"><div class=\"bou-stmt-icon\">\ud83d\udce6<\/div><div><h3>The market is growing. The structures are lacking.<\/h3><p>African and diaspora products are booming \u2014 but professional trade infrastructure is virtually nonexistent. That&#039;s precisely where we come in.<\/p><\/div><\/div><div class=\"bou-stmt\"><div class=\"bou-stmt-icon\">\ud83d\udee1\ufe0f<\/div><div><h3>Not a franchise. A true partnership.<\/h3><p>No revenue sharing, no instructions. Partners remain completely independent \u2014 with a professional system behind them.<\/p><\/div><\/div><div class=\"bou-stmt\"><div class=\"bou-stmt-icon\">\ud83c\udf0d<\/div><div><h3>Community trust as a starting advantage.<\/h3><p>BAFA&#039;A AFRONATION is well-known in the African diaspora. Partners start with trust \u2014 not from scratch.<\/p><\/div><\/div><\/div><div class=\"bou-ansatz-visual\"><div class=\"t-micro\">Trade routes in the network<\/div><div class=\"bou-route\"><div class=\"bou-route-dot\"><\/div><span>Suppliers \u2192 <strong>Central warehouse<\/strong> \u2192 Partner Stores<\/span><\/div><div class=\"bou-route\"><div class=\"bou-route-dot\" style=\"background:#D4A017;\"><\/div><span>Inventory management \u2192 <strong>POS system<\/strong> \u2192 Cash register closing<\/span><\/div><div class=\"bou-route\"><div class=\"bou-route-dot\" style=\"background:#8B5E0A;\"><\/div><span>Marketing \u2192 <strong>Community<\/strong> \u2192 Regular customers<\/span><\/div><div style=\"margin-top:20px;padding-top:20px;border-top:1px solid rgba(212,160,23,.2);\"><div class=\"t-micro\" style=\"margin-bottom:8px;\">Network range<\/div><div style=\"font-size:13px;color:rgba(255,255,255,.6);line-height:1.7;\">Germany \u00b7 Austria \u00b7 Switzerland<br><span style=\"color:#D4A017;font-weight:700;\">DACH-wide territorial protection<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"bou-section section-darker\"><div class=\"bou-container\"><div class=\"bou-team-grid\"><div class=\"bou-team-img\"><img decoding=\"async\" src=\"https:\/\/bafaa-afronation.de\/wp-content\/uploads\/2026\/04\/IMG_8813_m02-scaled.jpg\" alt=\"Valery Bafa\u2019a\" style=\"border-radius:50%;max-width:320px;width:100%;border:3px solid #D4A017;display:block;margin:0 auto;\" loading=\"lazy\"><\/div><div><p class=\"t-micro\" style=\"color:#D4A017;margin-bottom:8px\">Founder &amp; Managing Director<\/p><h2 class=\"t-section\" style=\"color:#FDF6E3;margin:0 0 4px\">Valery Bafa&#039;a<\/h2><p style=\"color:#D4A017;font-size:14px;font-weight:600;margin-bottom:24px\">BTV Afro-Distribution UG<\/p><p class=\"t-body\" style=\"margin-bottom:20px\">Someone who grows up in a country often described as \u2018Africa in miniature\u2019 carries the continent\u2019s diversity within himself from the very beginning. This diversity has shaped him \u2014 and reinforced his conviction that sustainable growth is achieved not through competition, but through cooperation.<\/p><p class=\"t-body\" >His clear aim with BAFA'A AFRONATION is to connect independent retailers, suppliers and brands, boost their visibility and establish sustainable structures for growth in German-speaking cou<\/p><\/div><\/div><\/div><\/div><div class=\"bou-section section-dark\"><div class=\"bou-container\"><h2 class=\"t-section\" style=\"color:#FDF6E3;margin-bottom:40px\">Our story<\/h2><p class=\"t-body\" style=\"margin-bottom:20px\">The connection to African products wasn&#039;t calculated\u2014it was there from the very beginning. Aromas, colors, traditions: products that are far more than mere commodities for many people. They represent memory, identity, and belonging.<\/p><p class=\"t-body\" style=\"margin-bottom:20px\">With the increasing geographical distance, one thing became ever clearer: the demand for authentic African products in Europe is real and growing. At the same time, many retailers struggle with the same challenges\u2014sourcing, digitalization, marketing, and a lack of economies of scale. Again and again. Alone.<\/p><p class=\"t-body\" style=\"margin-bottom:20px\">The turning point came with a realization: The problem is not the products. The problem is the structures.<\/p><p class=\"t-body\" style=\"margin-bottom:20px\">Large retail chains have benefited for decades from centralized purchasing, professional systems, and shared processes. A comparable structure is still lacking in the Afro-focused specialty retail sector.<\/p><p class=\"t-body\" style=\"margin-bottom:20px\">This led to a question \u2014 and from the question, a concept:<\/p><p style=\"font-style:italic;color:#D4A017;font-size:clamp(16px,1.5vw,20px);font-weight:700;margin-bottom:20px;line-height:1.5\">Why is there no professionally organized network that combines the entrepreneurial freedom of independent retailers with the strength of a shared system?<\/p><p class=\"t-body\" >BAFA&#039;A AFRONATION is the answer. Not just another retailer. A partner network \u2014 that strengthens, structures, and makes visible what has long deserved its place.<\/p><\/div><\/div><div class=\"bou-section section-dark\"><div class=\"bou-container\"><div class=\"t-micro\">WHY BAFA&#039;A AFRONATION<\/div><h2 class=\"t-section\" style=\"margin-top:12px;\">A network.<br><em>Not another single-store store.<\/em><\/h2><div class=\"bou-mission-grid\"><div class=\"bou-mission-vals\"><div class=\"bou-mval\"><div class=\"bou-mval-icon\">\ud83e\udd1d<\/div><div><h3>Partner freedom<\/h3><p>Economically independent. Legally independent. Backed by a professional system \u2014 without the constraints of a franchise.<\/p><\/div><\/div><div class=\"bou-mval\"><div class=\"bou-mval-icon\">\ud83d\udccd<\/div><div><h3>Territorial protection as a promise<\/h3><p>Each postal code region is assigned only once. Those who join early secure their market for the duration of the partnership.<\/p><\/div><\/div><div class=\"bou-mval\"><div class=\"bou-mval-icon\">\ud83d\udcc8<\/div><div><h3>Growth through community<\/h3><p>Pooled purchasing power, shared marketing costs, joint market presence \u2014 strength through networking instead of isolation.<\/p><\/div><\/div><\/div><div class=\"bou-dach\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/dach-netzwerk-377ec0.svg\" alt=\"DACH Netzwerk\" loading=\"lazy\"><div class=\"bou-dach-label\">DACH Network \u00b7 Partner Locations<\/div><\/div><\/div><\/div><\/div>\n<div class=\"bou-territory\">\n  <div class=\"bou-territory-inner\">\n    <div class=\"bou-territory-ticker\">\n      <span class=\"bou-territory-label\">AREA PROTECTION<\/span>\n      <span class=\"bou-territory-text\"> \u00b7 Already allocated: Stuttgart (pilot) \u00b7 Allocated: Cologne-M\u00fclheim \u00b7 Still available: Berlin \u00b7 Hamburg \u00b7 Frankfurt \u00b7 Vienna \u00b7 Zurich \u00b7 Munich \u00b7 \ud83d\udd34 Allocated | \ud83d\udfe1 Still available \u00b7 As of June 2026<\/span>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"section-gold bou-cta-section\"><div class=\"bou-cta-inner\"><div class=\"t-micro\" style=\"color:rgba(255,255,255,.6);\">NEXT STEP<\/div><h2 class=\"t-section\" style=\"margin-top:12px;color:#FDF6E3;\">Your territory is still free.<br>For how long?<\/h2><p class=\"t-body\" style=\"color:rgba(255,255,255,.8);margin-top:12px;\">Non-binding partner inquiry \u2014 free of charge, no business plan required, response within 2 business days.<\/p><a href=\"\/en\/kontakt\/\" class=\"bou-btn-gold\">Submit a partner request now \u2192<\/a><\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dcber BAFA&#8217;A AFRONATION Professioneller Handel.Afrikanische Wurzeln. Wir bauen das f\u00fchrende Partnernetzwerk f\u00fcr afrikanischen Fachhandel im DACH-Raum \u2014 strukturiert, skalierbar und mit echter Community-Verankerung. DACHNetzwerk-Ausbau0\u20acFranchise-Geb\u00fchr2 Wo.bis POS Go-Live100%Gebietsschutz UNSER ANSATZ Eine L\u00fccke schlie\u00dfen.Mit System. \ud83d\udce6 Der Markt w\u00e4chst. Die Strukturen fehlen. Afrikanische und diasporische Produkte boomen \u2014 aber professionelle Handelsinfrastruktur existiert kaum. Genau da setzen wir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":184,"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":1318,"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/pages\/18\/revisions\/1318"}],"wp:attachment":[{"href":"https:\/\/bafaa-afronation.de\/en\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}